P3 isn’t just another brand in the aftermarket, it’s the benchmark. What started as one idea has become the name drivers worldwide trust when they want performance and design in perfect balance. We didn’t chase hype, yet the car community made us impossible to ignore. Thousands of rave reviews, a global dealer network, and enthusiasts across every continent are choosing P3 because nothing else comes close.

What sets us apart isn’t just what we build, it’s what we refuse to compromise. We never bowed to trends, never sold out for scale, and never let outsiders dictate our direction. While others clutter dashboards with noise, P3 delivers elegance, precision, and the confidence that comes from knowing your car is still yours but sharper, smarter, and undeniably cooler.

We’ve built this without investors, and without turning into a faceless corporation, unapologetically focused on doing it right. Made in the USA, respected everywhere. P3 proves that when you honor the car and the craft, the world takes notice.

Origin Story

When building the first prototype in 2007, Rick wasn’t trying to build a business. He was trying to avoid ruining something he cared about.

He loved the design of his BMW — the curves, the details.

So when he needed a gauge, the last thing he wanted was some bulky add-on stuck to the dash. That kind of “mod” felt like vandalism.

But no matter where he looked, everything was ugly and looked completely out of place.

No other gauges respected the car’s design...

so he built his own.

At home. Alone. From scratch. A gauge that worked beautifully, looked right, and blended into the dashboard like it had always been there.

He shared about it in a forum and it turned out, he wasn’t the only one who cared. Many wanted one too.

His first forum post turned into pre-orders. Those pre-orders became the beginning of P3.

The philosophy hasn’t changed since.

Built with passion, driven by soul.

What sets us apart

  • Crafted, Not Manufactured

    Built to order. Hand-assembled.
    Every unit reflects the care and focus of those who still believe in doing things properly.

  • Quietly Independent

    P3 wasn’t created in a boardroom. It began with one garage and grew through passion, not hype.

  • Made In-House. Always.

    We design, develop, and assemble every product under one roof. It’s the only way to ensure each detail lives up to our standards - and yours.

  • Chosen by Drivers Who Know

    P3 is found in the cars of those who understand that form and function aren’t mutually exclusive.

Get your P3 Gauge.

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